Anneloes Fit Coaching Book a free call
Online coaching · training, nutrition, hormones

Results that finally show.
And stay.

Whether you already train or keep starting over: I give you a structure for training, food and hormones that fits your body, your cycle and your week.

I take on 5 new clients a month to keep the quality high. Be quick to secure your spot.

Anneloes de Kok in the gym, flexing her arm after a training session
Train with your cycleHijabi-friendlyPrivate & anonymousCulture & faith respectedWorldwidePerimenopause supportHyrox specialist750+ clients coachedEREPS level 4Sports nutrition specialist
December · Ramadan

Busy weeks ahead? Do not wait for January, or for after Ramadan.

Right now I offer free 20-minute calls to get you on track before the festive month or Ramadan starts. You leave with a plan that works around dinners, fasting and family, so you are not starting from zero afterwards.

Book my free prep call
Is this you?

It is not your discipline.
It is your hormones.

You want it. You have tried. It just keeps not working, in the gym or in the kitchen. Swipe through and see what sounds familiar.

Recognise 1 or more?

Work with your body, not against it.

Anneloes standing in the gym with her arms crossed
Meet Anneloes

I know what it is to start from zero.

I played handball at semi-professional level and have lived in gyms for 20 years. Then, in March 2025, my knee gave out: a ruptured ACL and a torn meniscus. From one day to the next I could not walk down the stairs.

I had to rebuild with surgery, patience and the same steps I give my clients. No shortcuts worked. Structure did. That year changed how I coach: I know how it feels when your body does not do what you want, and how good it feels when it starts to again.

That is what I want for you. Long-term results you can maintain, because you learn with me how your body works. Even after trying every quick fix. It's a safe space with me.

20years in sport
750+clients coached
8countries
Why me, and not another coach?

Hormones are part of the plan. So is your life.

Most plans

  • The same plan every week of the month
  • Eat less, train more
  • Photos and weigh-ins required
  • 1 approach for everyone
  • You message a team or a chatbot

With me

  • Your plan follows your cycle and your stage of life
  • Enough food first, then results
  • Photos and tracking are optional
  • Your culture and your faith are respected and built in
  • You talk to me, every week

From your cycle in your 20s to perimenopause

20sYour cycle, energy and first real structure
30sStress, pregnancy, recovery and a full week
40+Perimenopause: sleep, muscle and a changing body
BeyondStrong for the next 20 years

Your cycle, at any age

We track how your cycle affects your energy, sleep and training, and adjust your week to your own pattern.

Perimenopause

Strength training and enough protein matter more than ever now. Your plan works around poor sleep and slower recovery.

Stress, sleep and food

Too little food and too little rest disturb your hormones faster than any workout fixes them. We repair that first.

Coaching is not medical care. For diagnosis or treatment of hormonal complaints, see your doctor. I gladly work alongside them.

Want a plan that fits your body?

Wegovy · Ozempic · Mounjaro · Saxenda

Using weight-loss medication, or used it before?

You are welcome here, without judgement. The medication lowers your appetite. It does not build muscle, teach you how to eat or give you a routine. That is the part we do together, so your result gets stronger while you use it and you have the best chance of keeping it when you stop.

  • Strength training to keep your muscle while the weight goes down
  • Enough protein and food, even when you are not hungry
  • Habits that are still there when the medication is not

Everything stays private. This is a safe space with me.

Starting, changing or stopping medication is always a decision for you and your doctor.

How I build your plan

Nothing gets written until I know how you live.

How you move

Where you are strong, where you compensate and what needs work first. Beginner or experienced, gym or home.

What you eat

Targets that fit your training, your culture and your family table. Enough food, no crash diets, no forbidden foods.

How you progress

A clear step up each week, so you can see it working. Small enough to keep up, big enough to notice.

How you recover

Sleep, stress, your cycle, fasting periods and busy weeks are part of the plan, not ignored.

In their words

What clients say.

Real clients, real results

Shared with permission, never with a name.

Your result could be next.

1-1 coaching

3 ways to work with me.

Kickstart

6 weeks · 1 payment

No idea how online coaching works? This is your go-to.

Experience the structure, how I coach you, and your first results you can see and feel. Always with the intention to keep going.

See what you get
  • Personal 6-week program
  • Weekly feedback from me
  • Nutrition strategy
  • 1 payment, no contract

Strong Foundation

6, 12 or 18 months

Training + nutrition.

For when you want a plan, a coach and a weekly check-in that keeps you moving.

See what you get
  • Personal training program, adjusted every 8 weeks
  • Weekly check-in with personal feedback
  • Nutrition strategy for your goals and lifestyle
  • Progress tracking in the app
  • Unlimited chat support

Full Strength

6, 12 or 18 months

Training + nutrition + mindset.

For when food and your head are the hard part, and you want me close.

See what you get
  • Everything in Strong Foundation
  • A new meal plan every 2 weeks
  • Food journal with my feedback
  • Mindset coaching with workbook
  • Monthly 1-1 video call
  • Monthly progress evaluation

From €149 a month. Only 5 new clients a month.

Coaching worldwide

AFC clients around the world.

Everything runs through the app and messages, so it does not matter where you live. I take your culture, your faith and your time zone into account.

No judgement

Guilty of any of these?

  • You want results before a holiday.Fine. We start there, and then we keep going.
  • You have started more Mondays than you can count.Then you know how to start. I help you continue.
  • You hate tracking food.Tracking is optional. There are other ways.
  • You go all in for 2 weeks, then vanish for 2 months.That is a plan problem, not a you problem.
  • You have bought plans you never finished.A PDF cannot check in on you. I can.

Good. That is exactly why you are here.

So what now? 3 simple steps, and the first one takes 2 minutes. →

What happens next

3 simple steps.

Anneloes

You talk to me directly, from the first call to the last check-in.

  1. Book a free callPick a time that suits you. It takes 20 minutes.
  2. We talkYour goal, your week, what you have tried. I tell you honestly if I can help.
  3. We plan your startYou get your own plan in the app and your first check-in date.
Launching soon

The AFC Library

A monthly membership for everyone. Training, nutrition and hormone knowledge in 1 place, at a price that is accessible for all of you. In English and Dutch.

For beginners and experiencedEnglish and DutchMonthly membership

Why join the waitlist now? Waitlist members get the founder membership fee: a lower price that is only for the first members.

Good to know

Questions I get every week.

What does 1-1 coaching look like?

You get your own training and nutrition plan in an app, a weekly check-in with personal feedback from me, and adjustments as you go. You train in your own gym or at home, in your own time.

What does it cost?

Coaching starts from €149 a month. The price depends on the package and how long we work together. We go through it on the free call, with no obligation.

I have never trained, or I keep quitting. Is this for me?

Yes. You do not need to be fit to start. We begin where you are, with a plan you can actually keep up next to your work and family.

What results can I expect?

Most women feel the difference in the first weeks: more focus, less guessing. Visible change takes at least 8 weeks of planned progression. I do not promise quick fixes.

Is it private?

Yes. Photos are always optional, and coaching is hijabi-friendly. I never share anything online with your name or anything that can be linked to you as a person.

Do you take my culture and faith into account?

Always. Your food, your family life, Ramadan and other fasting periods, and how you prefer to train are part of your plan from day 1.

I live outside the Netherlands. Can I join?

Yes. I coach women worldwide. Everything runs through the app and messages.

Do you coach men?

Yes, men are welcome too.

Ready to stop guessing and start seeing results?

20 minutes, free, no obligation. I take on 5 new clients a month to keep the quality high, so be quick to secure your spot.

Rather type than talk?

A call is the fastest way. But maybe you are shy on the phone, in another time zone, or you just want to know 1 thing first. Send me your goal, your biggest struggle and where you live. I reply personally and tell you which option fits.

Send me your goal on WhatsApp